The New Rediffmail ads being Aired on TV channels- I am sure you must have noticed them if not liked them. I personally feel that its a bad advert. The AD shows a young lady trying to oppose the injustice in the soceity – alone- and hence failing everytime. She then gets the power of rediffmail, writes an email and hits the “Send to all” button. Thats it- the next scene shoes a crowd of atleast 200 with banners etal supporting her cause!! And the tagline is ” EK REDIFFMAIL BHEJKE TO DEKHO”.
In the email market Yahoo is no1 in the world followed by gmail which is growing day by day. Rediffmail also has a good userbase in India but it seems to be getting affected by gmail’s popularity. Already India is becoming a good market for international internet companies as the user base is increasing fast. Soon India will follow China ( China today has more number of internet users than the US). Ebay, Yahoo, Amazon and AOL have setup shop in India. AOL is also promoting its India email service on all the major channels aggressively.
The problem for these companies is that Google has such a big brand image that young users are automatically shifting to its email service. Having google search & social networking site Orkut (no1 in India) helps. So rediffmail and AOL have to try and excite users to atleast signup once- thats a minimum to experience whatever value add they might be providing. So such desperate attempts like”Bhejke to dekho”. I was just wondering that in the AD the woman hits the “Send to All” button” – that amounts to SPAMMING. Just imagine yrself opening yr rediffmail one fine morning and finding yr inbox full with mails from across the country urging for you to join the movement against injustice!….ohhhhh Gawddd
Filed under: Uncategorized
